Berkley FireLine is unlike anything you've fished before. It's stronger than monofilament. It casts further. And it handles as well -- even better in some situations.

It doesn't create birds nests by digging into your spool. And it ties easier knots, makes smoother casts, and stays hassle free in any kind of weather.

Fluorocarbon technology has now advanced past the stiff, hard leader to a soft, manageable, easy-casting fishing line. Berkley Vanish refracts light exactly like water does, making it virtually invisible to fish.

Berkley Vanish just may make the difference in clear water situations where fish are highly pressured or "line shy". The first truly fishable fluorocarbon line, Berkley Vanish lays out nicely and casts easily, just like nylon monofilament, making it great for finesse presentations. Berkley Vanish doesn't absorb water, so it's able to maintain 100% of its knot and line strength when wet.

Every year, more and more anglers switch over to Berkley Power Bait. And the reason is simple. Results.

Our revolutionary scent and flavor technology is 100% fortified with the most advanced scent and flavor ingredients. This means more bites. Set more hooks. Catch more fish.